Dear Rodale

Dear Rodale,
I purchased Women's Health (you and improved) with some enthusiasm. If you want me to become a regular subscriber, here is what I want to see:

• an emphasis on health, primarily the areas that Rodale does so well with other publications: running, cycling, fitness, nutrition, supplements


• I don't want to read or see spreads on fashion or makeup. I don't want to know what he won't tell me or sexy things I can do with him or for him or why opposites attract. I don't want to know how to dress slimmer, or why layered hair is good--every other women's, and notably women's fitness, magazine already does this.


• I don't mind diet stuff, but that shouldn't be the emphasis of the magazine. Start from the idea that women are okay the way they are, but they want to be healthier, stronger, more fit, more successful.


• in the best of all possible worlds, you would be like the original Women's Sports and Fitness, targeting an audience of all active (and wannabe) intelligent women, or like Dandelion (ditto)


• there's an audience waiting for a new mainstream women's health magazine--but this isn't it. This is a weird mating of Men's Health and any women's fitness magazine out there. We're smarter than that--and so are you